How To Best Use Email Marketing For Your Business
Email marketing is as old as the Internet. Aggressive spam filters have been created to deal with the torrent of unwanted email messages, but not all marketing emails are spam. Many people voluntarily sign up for email marketing lists because it benefits both the business and consumer. Read on into this article for ideas you can use to enrich people’s lives and your own pockets.
The beginning and conclusion of your marketing email should include a call to action for your customers. Be clear about what you want your customer to do, and include at least two obvious links to your site. Use clear suggestions that direct your customers to the offer your email is promoting.
To get people to opt-in and give permission for you to send email marketing messages to them, offer an incentive. Offer a discount or a coupon on one of your products or services. Include a whitepaper or newsletter about your niche or market. Give your prospect something in return for access to their inbox.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this site. Research has documented that this location produces almost double the number of clicks to your product, service, or website than placing these elements anywhere else does.
To use email marketing to build confidence in your company and products, avoid turning your emails into gimmicks. Don’t tarnish the professionalism of your image by using irritating tactics like writing all in caps or incorporating symbols like dollar signs. Most importantly, never talk down to your customers or make grossly exaggerated promises about your products.
Make sure your emails are consistent with any branding you have done. You should be including your company colors, logos, and anything else unique to your business in your emails. Customers should be able to recognize your emails when they arrive in their in-boxes so that they are not automatically deleted.
Try following up with a product review when sending a follow-up email to your clients. You could insert a link onto your email that informs them to enroll by clicking on this link. The ending P.S. on the message could urge them to take advantage of this opportunity that you are providing them.
Pay attention to the demographics within your subscriber base. See what content and links intrigued a particular segment of your audience, and then follow up with a new email to that subgroup. The boost in your response rate from peeling away the top layer will really surprise you, but in a delightful way.
Follow up with your clients with an option for them to affiliate with you. Include a command on your email that tells them they can join instantly by clicking on the below link. The ending postscript could inform them to not be late on this incredible opportunity for affiliation with your company.
Try following up with your clients with a FAQ section. Include a link onto your email that says to click here to view the frequently asked questions in order for them to have a better understanding of your company. The concluding postscript could inform them to make sure they see you in action.
Write your email marketing campaign content for human beings, not software. If the text is authentically intended for human reading, you do not need to worry about spam filters eating your messages alive. Do not get cute or overly creative with your vocabulary in an attempt to avoid spam filtration.
Offer a bonus, such as a coupon, discount code, or another freebie, in exchange for signing up for your email mailing list. People love receiving free things. An email address is low in value to the customer but high in value to you as a business. People will gladly trade their contact information in exchange for a 10% discount on their next purchase.
Include an audit memo on the follow-up emails that you send to your clients. Paste a link on your message that tells them to download this right now. The ending postscript could convince these clients that now is the time for them to experience success, and they can do so by following the link provided.
Have a succinct subject line. Try to keep your subject line at or below 60 characters. This will help to grab the attention of your consumers, making them want to read the contents of your email. If you absolutely must have a longer subject line, craft it such that the part you absolutely need recipients to see is in the first 60 characters. That way, it’s less likely to get cut off by email clients.
Take the time to send a message to your subscribers on their birthdays. Add a spot to your form for opting in where they can add their birthdate and then you can send them an automated greeting. As an added extra, add a discount coupon to show your customer how much they are valued. It will be remembered by them in future transactions.
Make sure you use Alt tags to your benefit when you add images to emails. If any of the images do not load or are prevented from loading, these tags will display instead. Make sure the tag descriptions give an accurate description of the visual image. This helps the reader get some use from the content, even if they can’t see the image. Add them to your hyperlinks as well.
Use plain text. Plain text emails will be received as more personable and HTML can be more difficult for some people to read. Some email readers may even prevent the delivery of HTML, depending on user settings. Plain, simple text will always be easy to read and very well received.
When performed correctly, your readers won’t even be aware that your emails are a part of a marketing strategy. If the content in your emails is valuable, people will enjoy reading them. This can benefit your brand in many different ways. Building relationships with your customers will lead to loyalty, increase profits, and a better reputation. Use the tips outlined above and you will soon see the benefits of email marketing.
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